“Top of Answer”: AI as the new sales argument for used cars
 
AI as the buyer’s adviser
The used-car journey is accelerating and going digital. Questions about fair pricing, history, real condition or warranty are increasingly asked to generative AIs acting as virtual advisers. For retailers, the goal is no longer to rank at the top of a list of links, but to be the single source cited in the AI’s response — the “Top of Answer”.
 
Using GEO to win visibility
To get there, brands and dealer groups need to rethink content with GEO (Generative Engine Optimisation). The aim is to provide structured, verifiable and fresh information that AIs can trust. For used cars in the UK, that means surfacing concrete “proofs” that remove friction: transparent traceability (VIN checks, service history, invoices), documented condition (dated photos, independent inspection reports, MOT status), market pricing and total cost (fuel/electricity, insurance, parking and ULEZ charges), in-stock availability and delivery timelines, plus clear consumer rights (cooling-off for distance sales) and finance disclosures (Representative APR).
 
Purpose of this guide
This guide helps you turn your used-car information into AI-quotable evidence. It shows how to structure pages to answer buyer questions directly, surface your content in Top of Answer and convert visibility into test-drives, reservations and measurable sales — focusing on what matters most: clear facts, up-to-date data and straight answers.